REv it up

HONDA

Art Director: Reid Womack

Copywriter: Louie Chang

With its manual transmission, powerful turbocharged engine and aggressive styling, the 2020 Civic Si lets drivers rev up their everyday drive.

To bring this to life, we wanted to “rev up” traditional driving footage with fantastical animations that grow more extreme with the shifting of gears. Working with talented artist Mike Perry, we created epic, revved-up visuals for both print and social platforms for the launch of this new model.