FARMERS STARTUP

farmers insurance

Art Director: Reid Womack

Looking to attract a newer generation of entrepreneurs, Farmers wanted a fresh look for their recruitment efforts. This campaign was designed to attract those looking for a smarter way to start their own business, with less of the risks and uncertainty found in the tech-centric startup world. You don’t need to live in Silicon Valley to launch an exciting startup.

We used Farmers' traditional colors in a bold, refreshing way to grab the interest and attention of burgeoning business owners. Scenes were set in solid, blue worlds representing the strength and history of the Farmers brand while red portals served as literal openings to new opportunities awaiting the next generation of Farmers Agency Owners.