CAP’N’S COVE

CAP’N CRUNCH

Art Director: Reid Womack

Copywriter: Louie Chang

In 2023, Cap’n Crunch turned 60. And to celebrate this iconic milestone and his newest limited-time cereal flavor, we had to go big.
In Palm Springs during Coachella Weekend, we took over a hotel to throw a birthday pool party with live performances, crunch-a-tized food creations, and tons of cartoon style.