BARK DAWGS

RUFFLES

Art Director: Reid Womack

Copywriter: Louie Chang

In 2022, Ruffles launched an epic commercial spot featuring LeBron James, Jayson Tatum, and A’ja Wilson coming to life on their Ruffles bags, trying to convince the one and only Charles Barkley to pick their unique flavor over the others.

But at NBA All-Star 2023, we decided Chuck deserved an All-Star Ruffles flavor too. So we created an entire Ruffles rollout plan from a live reveal on Inside the NBA in custom Ruffles loafers to a full-on experiential takeover of one of Salt Lake City’s favorite local eateries.